This was also the decade in which LA BEAUTE broke into the luxury perfume sector with its debut fragrance, premium niche “N secrete” series de LA BEAUTE. From that time onward, it has continued to demonstrate its process in this field with each new perfume creation. Pierre Vian has been LA BEAUTE’s “nose” for over two years and has created some of the brand’s signature fragrances including “Duke of Edinburgh” and “Medallion” by LA BEAUTE. Our slogan is “Irresistible SENSE OF PASSION. ADMIRE LUXURY”